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Win decisions before the meeting + my unpopular Pardot take + the AI-backfill poll results + a new agentic CDP to watch

Win decisions before the meeting + my unpopular Pardot take + the AI-backfill poll results + a new agentic CDP to watch

While everyone's still debating which AI tool to use, here are five AI automations already wired up and running my week. Get inspiration + a framework to help you get started.

The kit I wish someone had handed me the first time I had to prove MOPs was worth investing in.

If you don't step in, another org will. Here's how to claim the roadmap without making enemies.

The Claude guide I wish someone handed me six months ago.

Campaign ops is often undersold as "just sending emails." Here's why it's not -- and how to run it well.

The big word of the year seems to be "signal" -- but can you really use them to win deals? 🤔

There's a lot of hype about how you need to learn AI to survive, but it's hard to know what to focus on. Here's my plan.

I spent time with a lot of MOPs pros at Mopzapalooza 2025 in Anaheim -- here were the main takeaways.

How to set up automations in your martech so you can 3x yourself and catch incidents before stakeholders do.

I've been an interviewer and interviewed (and hired) countless MOPs professionals...here are some tips to set yourself up for success in your next interview.